In one of the most bizarre and bold celebrity collaborations to date, Ozzy Osbourne is now literally selling himself—DNA and all. Teaming up with beverage brand Liquid Death, the Prince of Darkness has launched “Infinite Ozzy”, a collection of ultra-limited iced tea cans that were physically consumed by Ozzy himself—and then sealed to preserve his DNA.
Only 10 cans exist, each priced at $450, and available exclusively at liquiddeath.com/ozzy. These aren’t just collectibles; they’re part of a tongue-in-cheek promise to give fans the chance to one day clone Ozzy, once science and the law catch up.
“Ozzy drank 10 cans of Liquid Death Iced Tea. Then we sealed each one to preserve his DNA. One day, when cloning is legal and possible, you might just bring him back,” the company teased in the campaign.
Each DNA-infused can comes encased in a lab-grade container, hand-signed by Ozzy Osbourne himself—making it as much a science-fiction artifact as a piece of rock history. Whether seen as performance art, genius marketing, or a glimpse into the weird future of fandom, it’s peak Ozzy. And he’s fully leaning into the madness, issuing a simple, now-iconic quote: “Clone me, you bastards.”
The timing couldn’t be more fitting. The release coincides with Ozzy’s final live performance on July 5, dubbed “Back To The Beginning”—a monumental farewell concert that will see him reunite with original Black Sabbath members Tony Iommi, Geezer Butler, and Bill Ward. The historic event also features Tool, Metallica, Slayer, Pantera, and more, and will be livestreamed worldwide as a send-off to one of metal’s most legendary figures.
So, while the world prepares to say goodbye to Ozzy on stage, Liquid Death is offering fans a strange and unforgettable way to hold onto him—possibly forever.
