After dealing with a flood of unauthorized merchandise, nü-metal veterans Limp Bizkit have officially rolled out their own online merch platform, morningboyufo.com. The initiative appears to be spearheaded by frontman Fred Durst and currently offers three exclusive designs. According to the band’s announcement on social media, all items will be released in limited quantities, with surprise drops planned at random intervals. Alongside the launch, Limp Bizkit have also refreshed the look of their official website, limpbizkit.com.
The band captioned Instagram post with: “the one and ONLY, first ever online limpbizkit merchandise – ALL others are counterfeits – all merchandise is limited edition – random spontaneous drops limpbizkit.com morningboyufo.com”
Last week, Limp Bizkit issued a public warning to their massive fanbase, calling out a fraudulent online retailer masquerading as the band’s official merchandise store. The group officially labeled the unauthorized operation as a provider of “fake bootleg unofficial Limp Bizkit merch” and revealed plans to combat the issue by launching their own official online storefront in the near future.
Limp Bizkit took to social media on May 29, to formally denounce the counterfeit webstore and tease their upcoming retail venture.
“WARNING – this online shop is FAKE AS A MF – if you want FAKE BOOTLEG UNOFFICIAL limp bizkit merch then go right ahead – BUT for those who want the real deal merch you’re in luck – we are launching our FIRST and ONLY online merch shop VERY soon. Stay tuned”
Earlier this week, Limp Bizkit guitarist Wes Borland officially unveiled his new signature Jackson King V guitar. Alongside the release, he appeared in a mini-documentary where he reflected on the band’s unexpected return to the forefront of heavy music, decades after their commercial peak in the late 1990s and early 2000s.
“The past two years for us has been wild. I don’t know it’s people doing dances on TikTok or if it’s just the resurgence of the band, but one of the things that sort of made that happen was this video in South America of like the crowds just going bananas. Every show we play, Fred will go ‘If this is your first time at a Limp Bizkit concert, let me see your hands in the air.’ 90% of the crowd raises their hands. This feels as big, if not bigger, than when we first came out. People aren’t old and gray like us. People are young and like new, like new fans,” he said.
The band’s direct action addressed a noticeable surge in bootleg apparel, a direct consequence of the massive cultural resurgence the multi-platinum outfit has experienced over the past few years.
