Jack Osbourne has addressed the criticism surrounding the upcoming A.I.-driven digital recreation of his father, Ozzy Osbourne, defending the project while insisting that the Osbourne family is handling it thoughtfully and responsibly.
Speaking during a May 22 livestream on his YouTube channel, Jack responded to the backlash that followed the announcement of the initiative, which is being created through a collaboration between Hyperreal, the company behind the patented Digital DNA technology, and Proto Hologram. The project is intended to produce an interactive digital version of Ozzy capable of speaking, moving, and reacting in a highly realistic manner. Together, the two companies will install the interactive avatar inside Proto Luma units across both the United States and the United Kingdom.
Jack also rejected the idea that the project is merely a simple chatbot or basic visual overlay, stressing that a significant amount of technology and development has gone into it.
“Here’s the thing: it’s gonna be so tasteful what we’re doing. It’s not gonna be f**king lame… And it’s really complex what we’re doing. This isn’t just like hooking up an image of my dad to ChatGPT. This is going to be… Yeah. This is some high-level technology that we’re gonna be working with, and it’s gonna feel very real, and it’s kind of wild how it will be utilized. But it’s awesome. It’s really cool, and it’s something that I think my dad would be into. ‘Cause we actually talked about it before he passed, about doing something like this. So, yeah. I know he would be into this,” he said (as transcribed by Blabbermouth).
During Wednesday’s “The Enduring Legacy Of A Rock Icon And His Family: Ozzy Osbourne And The Osbournes” panel at the Licensing Expo in Las Vegas, Sharon Osbourne and Jack Osbourne revealed that the upcoming artificial intelligence avatar of Ozzy Osbourne will be officially deployed inside specialized, life-size hologram machines starting late this summer.
The hardware itself consists of patented, freestanding holoportation devices equipped with an 86-inch multi-touch volumetric display. Operating in 4K resolution with built-in high-fidelity speakers, the units integrate spatial computing and conversational A.I. capabilities. This setup allows the digital version of Ozzy Osbourne to hold real-time, bidirectional conversations with fans. Proto’s spatial compute platform is already utilized globally across industries like entertainment, retail, and healthcare, while Hyperreal holds the exclusive patented end-to-end system for executing authenticated multi-sensory avatars across voice, likeness, and performance character.
During the initial announcement, Jack Osbourne said following regarding the avatar’s capabilities:
“It’s kind of scary how it’s really very accurate. He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it’s almost drag and drop. You could shoot a template for a commercial … literally prompt what you want Digital Ozzy to do in that commercial and you just drop it in. It’s that simple now.”
Sharon Osbourne echoed the endless possibilities of the technology, emphasizing that fans across the globe will eventually be able to interact with the late singer in real-time. Discussing the ultimate goal of the project, she explained:
“The things that you can do with that are just endless. You can ask Ozzy anything, and he will answer you in his own voice — and the answers will be what Ozzy would have said. We’re going to take it all around the world. People can talk to him and he will talk back.”
Beyond the ambitious A.I. avatar project, the panel outlined several major upcoming endeavors designed to celebrate the frontman’s enduring cultural impact. Fans can look forward to a highly anticipated biographical film, a special “Back To The Beginning” theatrical project centered around Ozzy Osbourne and Black Sabbath, and the official return of the Ozzfest festival in 2027.
The Osbourne family is also preparing for the upcoming 25th anniversary of their groundbreaking reality television series, “The Osbournes“, arriving in 2027. To coincide with the milestone, the family is focusing heavily on expanding their licensing program across fashion collaborations, collectibles, and lifestyle products that reflect the authentic, rebellious spirit of the brand.
Ozzy Osbourne passed away on July 22, 2025, at the age of 76, following a fatal heart attack. According to his death certificate, the legendary musician had also been suffering from coronary artery disease and Parkinson’s disease.
